Alan BergBy Alan Berg, “North America’s Leading Speaker and Expert on the Business of Weddings & Events

When Kathryn asked me to read The New Art of Capturing Love: The Essential Guide to Lesbian & Gay Wedding Photography I knew that it would be filled with beautiful images. What I didn’t realize was the amazing gift I was about to receive. Woven around and through the amazing images is a treasure-trove of information about LGBTQ weddings, traditions and customs. It’s educational, in a very engaging way. Having been around the wedding industry for 24 years, I thought I was pretty knowledgeable about same-sex weddings. After the first dozen pages I found myself drawn in by the nuances and details of which I was unaware.

Having been around the wedding industry for 24 years, I thought I was pretty knowledgeable about same-sex weddings. After the first dozen pages I found myself drawn in by the nuances and details of which I was unaware.

What I love about the images, and message, is that this is about the union of two people in love. Whether they choose an elopement, commitment ceremony or legal marriage, it’s about the love that has brought them to this time and place. That can sometimes get lost on opposite-sex couples, who often take for granted that they can marry, and focus too much on the pomp and circumstance. There’s plenty of cause and time to celebrate, but we should all take pause to enjoy the significance of the moment, and the wonderful images and photographers who capture them.

I’m not a professional photographer, but I’m no stranger to a camera. I shot for my college newspaper and yearbook. I have a box full of film and digital cameras whose technology time has come and gone. One of my favorite lines from this book is: “At a time when anyone can take a simple picture with a smartphone, professional photographers must focus on what separates a snapshot from a professional image.” What separates a professional wedding photographer from an amateur is not that you get paid. It’s also not about the art, as was so eloquently pointed out. It’s about the focus (pun intended) on your clients, and capturing their special day, which is true whether they’re LGBTQ or straight.

This is a very easy to read, captivating book, that will draw you in from the first beautiful image to the last, all the while educating and informing you about the beautiful nuances of LGBTQ weddings.

This book isn’t only for professional photographers it’s for all wedding and event professionals. Kathryn and Thea bring that home by saying: “In a competitive market, it’s important that you help potential clients to understand that you are not just gay-friendly but are able to effectively anticipate and meet their needs.”

This is a very easy to read, captivating book, that will draw you in from the first beautiful image to the last, all the while educating and informing you about the beautiful nuances of LGBTQ weddings. I’m honored to be one of the first to have the privilege of reading it. I’m sure The New Art of Capturing Love will capture your heart and mind as it has mine. Enjoy!

This article was originally published on Alan’s blog on April 8, 2014.

 

About Alan Berg

With over 25 years of sales experience, Alan Berg is North America’s leading speaker and expert on the business of weddings & events. He speaks, consults and writes with the aim to help wedding pros and small businesses achieve their goals, whether they’re seasoned pros or just starting out. Alan spent 11 years at The Knot as Vice President of Sales and The Knot Market Intelligence and is an Education Expert for WeddingWire. Alan is author of “If Your Website Was An Employee, Would You Fire It?”, “Don’t Paint The House,” and “Your Attitude for Success,” all of which are available in his online shop.